New printers unleash opportunities for sales

By Michael Johnson,  Product Planning and Sourcing Manager, Asia Pacific and China, Fuji Xerox Printers

As a business entirely focused on sales through the channel, a key focus for us is helping you identify your customers’ changing needs and developing products and solutions that enable you to take advantage of the latest market trends.

WorkCentre 3550

Last week we extended our range with the launch of the WorkCentre 3550, the Phaser 6700 and the revolutionary Phaser 7800 – a printer which we believe delivers a ‘new gold standard in colour printing’.  We’re particularly excited about these new printers and are confident that they will provide you with opportunities to reach out to both new and existing target markets, further maximising growth and profitability.

Over the coming period, the colour market is expected to grow by 40%[1] and this growth is predominantly in the value product segment which provides higher ongoing annuity for channel partners.  We are also seeing more and more businesses demanding outstanding colour printing at an affordable price – with this new range businesses no longer have to compromise.

Welcoming the new gold standard in colour printing

Guest blogger:  Brian Jenkins, Technical Training and Marketing Manager, Major Accounts, Xerox North America

Brian was in Sydney last week to introduce the Phaser 7800 and share his experiences with the device with Fuji Xerox staff and selected channel partners.

Last week marked the launch of Fuji Xerox Printers’ new flagship printer, the Phaser 7800, to the Australia and New Zealand market.

I have been with Xerox for more than ten years now and I can honestly say that I have never been more excited about a product launch.  This revolutionary device most certainly delivers a new ‘gold standard’ in colour printing and opens up new market and revenue opportunities for channel partners.

The Phaser 7800 is simply without peer, providing office and graphic arts printing capabilities in one device.  It offers industry-leading colour quality tools, unrivalled media handling capabilities (up to 350gsm) and a range of premium finishing options.  Better still, it is also extremely easy to use.

I know creative pros and business users alike will be impressed with Phaser 7800’s print quality. Throughout the course of last week selected staff, media, channel partners and potential new end-customers saw the printer in action. There’s just one word that summed up their response – wow. 

Planning for success

By David Borg,  general manager of Fuji Xerox Printers Australia and New Zealand

Each year the speed of business accelerates and this year will be no different. If your business is anything like ours, then you have no doubt already hit the ground running.

Having said that, I can’t stress enough the importance of dedicating some time in January to plan how you will achieve success over the coming 12 months. It’s probably the only chance you’ll have before the phone starts ringing, the emails start pouring in and priorities shift from planning to tactics.

Here are a few things to consider.

Resolve to leverage social media in the new year

By Anthony Toope, marketing and channel operations manager of Fuji Xerox Printers Australia and New Zealand

As we take time in our summer break to enjoy the sun, sand and surf, many of us will reflect on the past year and start to consider opportunities which can help market our business better or to new channels in the new year.

One such opportunity is social media, which can play an important role in establishing effective customer relationships and keeping up regular communication with end customers.

In fact, at the recent Gartner IT Symposium on the Gold Coast, social media was mentioned as one of three major IT trends – the cloud and mobility were the others – so you really can’t afford to miss out.

Need further evidence? A recent study found that Twitter is already used by 91% of B2B marketers, with LinkedIn a close second. On the flip side, when it comes to converting conversations into customers, LinkedIn leads the charge, generating twice as many business leads as the popular micro-blogging site.

Take action in the new year

By David Borg,  general manager of Fuji Xerox Printers Australia and New Zealand

The end of the year is an important time to reflect, reassess and reenergise. While the business world takes an all-too-momentary break, it’s a great opportunity to evaluate your business strengths and weaknesses. How could you do better business in 2012? What trends do you need to watch? Where do your market opportunities lie? What should you keep doing? What should you change?

In this first post on our new Fuji Xerox Printer Channel blog, I would like to touch on some of the key trends which I anticipate will impact your business in 2012 and provide some action points for your consideration.

New trends bring new opportunities

By Anthony Toope, marketing and channel operations manager of Fuji Xerox Printers Australia and New Zealand

The end of the year has rushed up again.  As we collectively cross the metaphoric finishing line and head directly to the beach, country, mountains or a hammock in the backyard for the summer break, it’s worth reflecting on the year that’s been and the opportunities in front of us in 2012.

At every turn this year we’ve looked for ways to bolster our support for our channel partners and help them succeed in a marketplace that has seen significant change.

Traditionally the printer market has seen the bulk of units sales in the 20 pages per minute and under range. Increasingly we are seeing the emergence of the revenue market, which is 21 pages per minute and above. This is being driven by the acceptance of machines like our 55-page-per minute 5005d, the ColorQube products and the C305 – all which meet increased business demand for higher performance machines at exactly the right time.